Mobile service adoption

While catching up some periodicals I managed to stumble upon an article about mobile service adoption. The article “The Four Incremental Steps Toward Advanced Mobile Service Adoption” (CACM 50(6); requires access) mostly represents some intuitive (read: obvious) statistics about MMS’ers being mainly students and that “[mobile] surfers are mainly men in their early thirties working in the private sector”; I wonder how the latter sounds so familiar…

However, there were also some more interesting observations, like this:

Adoption of a new mobile service does not automatically lead to abandonment of the previous ones. Instead, new mobile services are adopted in addition to existing ones due to complementarities.

From our point of view this translates into that the mobile services are naturally perceived as to complement the respective web-based services. Thus, a mobile channel seems like a good companion for an Internet service that has some use for the channel’s properties: natively bidirectional, real-time communications, presence sensitive, etc. (Naturally, there should be quite a many services of this kind; how about yours?…)

There was also this note:

[...] it appears the mobile device is perceived as a contact-enabling tool that allows connectivity and communications anywhere and anytime. This is also supported by the second most important benefit, which is “services make me accessible anywhere and anytime.”

The fun part here was that the end of the quotation resembles our precious slogan, which becomes clear if you transpose the previous to “we make services accessible anywhere and anytime.”

Xernel Oy — Everywhere Services :)

Tags: Mobile, Web, Services