Real-time enterprises

There’s lately been some interesting news regarding instant messaging. One of the most interesting was the Forrester report about instant messaging being the most valuable web 2.0 tool! That’s truly something! IM gets some attention as a serious business technology, and it seems to be well earned as well.

Those news were a bit of a surprise as the EIM market has been a little quiet lately—business as usual, merely. (Some links here.) Perhaps some critical mass was achieved lately. Also, for the sake of all reason, I most note here that I have no idea when IM became a “web 2.0 -tool”, but I’m clearly not complaining. :) I only wish this doesn’t result in any negative annotations before long. And hey, quit that sneering already, ‘web 2.0’ is just a mature term for certain concepts in the current web. :)

Now, what’s the major deal here? Briefly put, if the emphasis in communication is moving from email to IM, we’re clearly heading to real-time operations. And when enterprises work internally in real-time, pressure rises to push the “external interfaces” to real-time as well. Xernel isn’t interested in personal communications, but when you want to reach the consumers in real-time, we have the stuff to make it work. That’s our case. In short.

I guess that now as the ball is rolling, there’s no stopping it—and you don’t want to get left behind. It’s best just to embrace the pace!

Tags: Enterprise, Instant Messaging, Web 2.0, Research